If I’m being honest, I have been viewed social media as troublesome. I mean who has the time to reply to every comment, like their likes and go like their posts. Most of us have real work that we have to attend to. So for years, I treated social media with great disdain. It took me some time but my attitude about social media has changed.
Recently I interviewed a lifestyle brand company on my Amazon Alexa podcast. They have almost 800,000 followers on Instagram and they sell beach towels. Here’s what the founder told me. He and his co-founder spent the entire first year following and personally messaging target customers on Instagram. For an entire year, that’s all they did. Instagram was their go-to-market strategy.
What does this mean for speakers? A lot of top booked keynote speakers have sparse social media presence. That might have been ok the past several decades but things are changing. Many of the corporate event planners who book speakers are Millennials and they’re going directly to social media. If you’re MIA, you’re missing out.
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