Exclusive Early Book Review of Strive

Scott Amyx, the author of Strive: How Doing the Things Most Uncomfortable Leads to Success, is granting an exclusive, by invitation only interview and book review for his upcoming book that has been endorsed with great enthusiasm by Tony Robbins, Tribeca Film Festival, Forbes, Singularity University and others.

“Strive. Pushing through our limits, doing the hard thing, and focusing on constant and never ending growth and improvement is the ticket to impact and fulfillment!”
– Tony Robbins, World-Renowned Business Leader and Peak Performance Strategist, Best-Selling Author of Unshakeable, Money Master the Game, Unlimited Power and Awaken the Giant Within

“The true alchemy of Strive is that it combines, great storytelling, great anecdotes, and some pretty profound insights. No question Scott Amyx’s key takeaway is to get comfortable being uncomfortable… or perhaps find yourself a different journey. Learning to live perpetually outside your comfort zone is perhaps a condition precedent for success — the special sauce for cooking up ideas that will change the world.”
– Craig Hatkoff, Founder of Tribeca Film Festival

“Strive teaches us to embrace discomfort and achieve success in this exponentially changing world.”
– Singularity University

Scott draws on his own powerful story of an impoverished immigrant who was frequently told that he would amount to nothing. Now a celebrated venture capitalist and futurist, Amyx describes his meteoric rise from obscurity to prominence. Amyx’s dramatic turnaround led to the hypothesis that what really drives success is not intellect, opportunities, or even network; instead, it’s all about pursuing personal change that’s uncomfortable.

Popular beliefs about success are profoundly wrong. Success is not merely a matter of being born in the right place at the right time to the right family. It involves much more than hard work, money, practice, or even intellect. History is littered with people—those with high IQ, talent, money, power, and fame—who squandered every advantage and ended badly.

“There is, however, a way to reach your goals, and I am a living proof. I have found a way to guide my life in a positive direction, realizing success I never thought possible.

And it doesn’t require 10,000 hours, being born into the right family, or being as brilliant as Albert Einstein or Marilyn vos Savant. It’s a little secret I call Strive,” says Amyx.

Amyx shares that “Strive is the principle that helped me take control of my life. It’s about embracing change and doing things way outside your comfort zone. Strive demands persevering in the face of rejection and adversity. Taking control of your success is something you can do right away. It’s available to everyone, not just the privileged few.”

“Does success elude you? Have you read countless articles and books about improving your life but got nowhere close to success? You’re not alone,” says Amyx. He challenges readers, “The only way to get out of the vicious cycle is to shock your system! Doing something a little better or even a little differently isn’t going to work. Real, transformative change only happens when we take outsized risk to step way outside our comfortable zone. It’s only when we do the things most uncomfortable that we realize the greatest gain, which didn’t seem possible.”

The self-help industry is chock-full of different approaches to success. There are those who say success is just a matter of positive thinking. This approach to success says that if you just believe that you will obtain your goals or dreams, eventually you will. But no matter how hard you think positively, the universe does not seem to be holding up its end of the bargain.

Other approaches to success involve hard work and investing a significant amount of time—10,000 hours to master a single skill. The problem with this approach is that not all successful people have spent 10,000 hours honing a skill. Moreover, not everyone who has invested 10,000 hours, such as youth who played soccer or performed on stage, will make it as a pro or become famous. In addition, 10,000 hours is an incredible amount of time to cultivate a skill. Most of us rarely have the luxury to spend that much time to acquire just one skill. Devoting oneself to that level of practice and concentration is possible only when we are young. How many of us, however, knew what we wanted to be when we were young? Maybe your “best” years are behind you, and investing 10,000 hours—the equivalent of about 417 days of complete devotion to the study of a skill—is simply not possible.

Upon request, the publisher will grant an e-book version for an exclusive book review of Strive.