Today I am joined by Ryan Lupberger, Co-Founder and CEO of Cleancult, a zero plastic waste packaging household cleaning brand.
Redefining what it means to clean, Ryan Lupberger launched Cleancult in 2019 with Zachary Berdosian with a shared mission to take on the cleaning industry’s dirtiest secret: plastic waste. Together they created the first company in the world to successfully package soaps and detergents into 100% recyclable paper-based cartons, prioritizing refilling over landfilling.
Ryan’s lightbulb moment stemmed from a simple observation: the absence of an ingredient list on his laundry detergent bottle. This discovery prompted him to develop a cleaning system with no secrets, none of the harsh stuff and no single-use plastic waste in its wake. By combining patented paper-based packaging, better-for-you ingredients, forever glass bottles and an entire product portfolio that is Plastic Neutral Certified by rePurpose Global, Cleancult reduces the amount of single-use plastic that ends up in our oceans and landfills.
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Managing Partner at Astor Perkins, TEDx, Top Global Innovation Keynote Speaker, Forbes, Singularity University, SXSW, IBM Futurist, Tribeca Disruptor Foundation Fellow, National Sloan Fellow, Wiley Author, TechCrunch, Winner of Innovation Awards.
