Interview with David Fenton, Author of The Activist’s Media Handbook

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David Fenton

Today I am joined by David Fenton, named “one of the 100 most influential P.R. people” by PR Week and “the Robin Hood of public relations” by The National Journal, founded Fenton in 1982 to create communications campaigns for the environment, public health and human rights. For more than five decades he has pioneered the use of PR, social media and advertising techniques for social change. Fenton started his career as a photojournalist in the late 1960s. He was formerly director of public relations at Rolling Stone magazine and co-producer of the No-Nukes concerts in 1979 at Madison Square Garden with Bruce Springsteen, Bonnie Raitt, James Taylor, Jackson Browne, and other artists. He has also helped create JStreet, Climate Nexus, the Death Penalty Information Center, Science Moms and Families for a Future. He sold Fenton a few years ago to work on climate change full-time.

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