Today I am joined by Isabel Muller, CEO & Founder of Swtch, the first-ever, mid-rise sustainable, switchable underwear. The patent-pending comfy and sporty tear-away underwear is designed with the active women in mind. These leak-positive undies give the option to switch ‘em out! Moisture-wicking technology keeps these undies dryer, longer. The underwear base fabrics are a heavier weight to ensure the underwear’s balanced construction and long life span. The soft, high-tech fasteners are flexible, soft, and stay flat beneath clothes.
Muller was inspired to pursue Swtch underwear due to her need for sporty tear-away underwear in her daily life as a business owner and avid camper. Seeing a gap in the underwear market, she designed the first Swtch product to meet the needs of the everyday versatile and active womxn. Her passion for body-positivity and a waste-free lifestyle drives the Swtch brand, making Swtch an inclusive and eco-conscious company revolutionizing the underwear industry.
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