Forbes: 12 Creative Ways To Use Instagram Live To Build Brand Presence

July 28, 2020

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Instagram Live is one of the latest additions to one of the most popular social media networks today. Instagram already boasts hundreds of millions of users. The live format is one that several social media networks (including Instagram’s parent company, Facebook) have been exploring.

The Live space opens up the network to a different type of content—a combination of videos (which we already know have high engagement numbers) and the allure of getting a glimpse into someone’s personal life. While this feature tends to be more popular with individuals, brands can capitalize on it, too, with a bit of research and strategizing.

To help, these 12 members of Forbes Business Council discuss some of the creative ways they see businesses using Instagram Live to grow their brand presence and reach out to customers.

To read the full article, visit Forbes: https://www.forbes.com/sites/forbesbusinesscouncil/2020/07/28/12-creative-ways-to-use-instagram-live-to-build-brand-presence/

About Scott Amyx

Managing Partner at Astor Perkins, Top Global Innovation Keynote Speaker, TEDxWallStreet, Forbes, Singularity U., SXSW, IBM Futurist, Tribeca Fellow