Companies are recognizing the power of crowdsourcing as a complement to their internal innovation, with executives acknowledging that company R&D is no longer the exclusive holder of valuable ideas and innovation.
According to a 2015 report, 85% of top 100 global brands have used crowdsourcing: 59% to generate innovative ideas, 34% for marketing and communication ideas, and 7% to find design solutions.
So, how does crowdsourcing harness the power of diversity?
To read the full article, visit Forbes: https://www.forbes.com/sites/forbesbusinesscouncil/2020/06/23/the-power-and-challenges-of-crowd-innovation/
About Scott Amyx
Managing Partner at Amyx Ventures, Top Global Innovation Keynote Speaker, TEDxWallStreet, Forbes, Singularity U., SXSW, IBM Futurist, Tribeca Fellow
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