Business requirements focus on functional and technical requirements but rarely ever on emotional requirements. According to research, emotion-oriented requirements approach increases user adoption, engagement and ultimately the success of a new product.
The rise of AI and its applications in facial recognition, speech detection, surveillance, location-based data and wearables are raising our heightened sensitivity around privacy and security. This is what attributed to Google Glass’s early demise; passerbyers felt their privacy infringed upon as the device recorded without their permission. GoPro camera, on the hand, put the user at the center of the story as the hero of their adventure.
The motto ‘fail fast, fail often’ underlies Agile processes. But if Google Glasses has taught us anything is that we need to factor into account the emotional goals of users.
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