There is an exciting new project kicking off at your work. So naturally, you start with requirements gathering. You ask your stakeholders and users “what do you want?” But, this is highly problematic, especially if this is a new product or service. Matter of fact, asking your target customers what they want might even lead to disastrous results.
Using Amazon Alexa as a case study, did Amazon receive overwhelming requests from customers that they wanted to purchase or reorder products via voice? No! Amazon’s R&D group — Lab126 — began working on a secret project in late 2010 to create an augmented reality, hologram-like display that users could interact with through hand gestures and speech. Over the years, AR aspirations shifted to focus on speech recognition. At the last two CES shows, Amazon Alexa reigned supreme. It has evolved to become the de facto natural language API service for controlling everything from smart home appliances, lights and gadgets.
Traditional requirements gathering would not have led to a product like Amazon Alexa in 2010.
So how should you go about requirements gathering?
First, focus on benefits-oriented requirements. Second, take into account the emotional goals of users.
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