How are decisions made in your organization? We like to believe that we make optimal decisions based on group consensus. But what if group consensus leads to inferior decision-making?
According to research, even the best consensus thinking is less creative than the sum of their members. By definition, consensus is a general agreement among members of a group. In order to reach consensus, there are trade-offs. We start out with a complex problem with many dimensions, much like a heptagon with 100 sides. As concessions are made, the once jagged polygon smooths out to a simple rounded polygon with less sides. What we get is something not dissimilar from what others have already come up with, including our competitors. We fail to achieve a breakthrough.
Research indicates that when a team member shares a dissenting viewpoint, the creativity of the group increases. Dissent stimulates thought that is divergent, and leads to greater innovation and creativity. It improves the quality of decision-making.
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