“If you want something to happen, go out there and do it but with a good strategy in mind.”
– Jason Perkins, Founder and CEO, San Diego SEO and Online Marketing Inc.
Most of us go through our share of challenges in life. The most difficult to endure, however, are the ones involving either family or financial issues. Jason Perkins faced big financial constraints. It drove him to start a business of his own. And he did it by building a solid business plan to convince investors to invest into his small business idea.
Dealing with Financial Hardship
Jason used to work as a sales manager at a local department store. He started off very small and worked hard to move up the ranks. Jason, however, wasn’t content with just being a sales manager. He wanted something bigger; something of his own with better income.
Easier said than done. Jason quickly realized he needed a good amount of money to start his business. He says, “The sales manager’s salary is not that much, so it would have been difficult to start my business right away before I could completely get the chance to invest in it.” He further elaborates on the financial hardship he faced, “There were days when I had money, and there were days when I was barely getting by with $5 in my pocket.”
For Jason’s family, everyday was survival. Being the sole breadwinner, Jason channeled what little cash he had for the benefit of his child and wife.
Seed Capital to Jumpstart a Small Business
Although Jason was itching to start his own business, his feet were firmly grounded. He couldn’t risk everything by investing what little savings he had into the idea.
Jason sat down and thought through his concept. He developed a well-vetted, detailed business plan with solid research, stats and value proposition. His business plan impressed the investors and they backed his small business idea.
Time Management
Jason says, “As a startup, it took a while for the business to really hit the roof. We had to continuously work hard on marketing strategies, SEO, call to action campaigns, and many more things.” More than the work that they put in, they were focused on how it would impact customers. Jason strived hard to find the right balance between doing well in his regular job and establishing his small business on the side. All three of his investors worked with Jason to make the business profitable.
Helping Others Achieve Success
Jason’s company, San Diego SEO Firm, offers SEO consultation, digital PR, social media marketing, and website design to companies in San Diego. His company has helped businesses in the San Diego area to optimize their digital reach and achieve significantly better search results.
How are you striving? Order Strive today to start your journey to a life of fulfillment and joy, one that holds the possibility of discovering your fullest potential.
