Scott Amyx Speaking at Coca Cola Headquarters on the IoT and Marketing
Keynote Presentation
Scott Amyx, Founder & CEO, Amyx+; Managing Partner, Venture 1st
Engaging Consumers in our New Super Smart World
It’s here: super smart customer engagement. From knowing when you are stressed and fatigued to what you’re interested in at the moment, using facets of artificial intelligence, neuroscience and affective computing, we can start to automatically determine your context, reaction, interest and cognitive load. The implications for marketers are huge. From bots to neural networks, marketers tomorrow can expect dramatic changes in consumer behavior, habits, and attitudes. Learn how to monetize this new super smart world.
