https://youtu.be/Pz2vJ0uNySs
Scott Amyx Speaking at Location and Context World 2015 on Hyper-Personalization
How wearables in conjunctions with in-store IoT sensors can know across emotional, cognitive, and behavioral/physical response of users to the point that every service and interaction will become contextual and highly personalized? The presentation explores how to understand the consumer’s physical and situational context, interest, product or service engagement, frame of mind, and state of emotion to determine the optimal messaging that resonates the most at that precise moment and therefore resulting in the highest conversion.
Watch the Location and Context World 2015 video.
