Wearables Gushing With Emotions: A New Brand Engagement Architecture
Consumers experience brands by developing feelings for those brands and emotional connections to them, and talking about those brands with […]
Consumers experience brands by developing feelings for those brands and emotional connections to them, and talking about those brands with […]
Scott Amyx speaks on the “Thoughtful China” show in Shanghai, China. September 2014.
Shots Magazine October 2014 Issue Scott Amyx of Amyx+ Interviewed by Adrian Pennington In his 2013 novel The Circle, author Dave
Smart wearables and sensor-laden devices (SLDs) have the potential to raise brand engagement to new heights. Wearables are not simply