Researchers applied the emotion-oriented design model to a smart home automation system targeted to senior citizens living independently. By employing an emotional goals approach into the product development lifecycle, the findings showed that the smart home solution alleviated their loneliness, made them feel safer and felt cared for.
When we think of emotions, we think of classification such as joy, anticipation, anger or, surprise. However, the study showed that emotional expectations for a solution do not necessarily fit under the typical emotional classification.
Emotional goals from the study included the elderly users feeling independent, empowered, in control, comfortable, less lonely, cared about, privacy secured and safe and feeling reassured by the carer or relative.
By applying emotion-oriented techniques to requirements design, the findings of the study show that user emotional expectations are a critical determinant to the success of a new product.
So the next time you are kicking off a new project, consider how a benefit-oriented and emotion-oriented requirements techniques will not only sharpen your requirements process but produce a profoundly innovative solution that will be loved by your customers.
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