According to research, the biggest factor to poor group decision-making is the lack of divergent thinking. And this is what happens when we make consensus-driven decisions.
Bodies of research show evidence that groups of individuals generate fewer ideas than the same number of individuals brainstorming alone. Groups produce about half as many ideas as the same number of individuals on their own.
In groups, motivation can be affected by social context such as evaluation apprehension or social or cognitive inhibition, which refers to the fear of being evaluated or judged by others. This not only inhibit thinking but it also inhibits expression of ideas.
Creativity and good decision-making are linked to generating many answers to a given problem, developing ideas in different directions and taking a diverse set of considerations into account. This is the definition of divergent thinking. Whereas convergent thinking looks for a single correct solution.
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