Interview with Chad Massura & Jules Giuliano, Rosy Soil

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https://youtu.be/AATPqRy6G-w

Today I am joined by Chad Massura, CEO and Justin “Jules” Giuliano, Lead Soil Researcher of Rosy Soil, the first Earth Positive soil company. 

Rosy Soil is an Earth Positive soil company on a mission to nurture plants and the planet by crafting high quality soils from captured CO2. Our Indoor Potting mix is blended from natural, sustainable ingredients that optimize drainage, deliver key plant nutrients and support a diverse community of beneficial fungi and microbes.

Chad grew up in Chicago, where he cultivated his love for gardening with his grandma in their tiny city yard. In college, he built a food delivery company and then an impact consultancy that pushed companies to undertake ESG initiatives. That work took him to Everytable, where he helped scale the company’s efforts to make the food system more sustainable and accessible. 

While at Everytable, Chad began to understand the impact that agriculture had on the environment, and set out to build a solution. After a year of R+D, he and his team developed a better-for-plants, better-for-planet soil that sequesters more CO2 than it emits. He now finds himself back in the garden, working to rebalance the carbon cycle one bag of soil at a time. 

Justin “Jules” Guiliano is an organic farmer and educator with a background in vermicompost and natural farming. Prior to joining Rosy, Jules managed an urban farm in Atlanta, studied regenerative agriculture at the Rodale Institute and won a Cannabis Cup for his organic cannabis cultivation. In addition to Rosy, Jules manages a Tik Tok with over 250k followers where he educates his community about plant, soil, and planetary health. 

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