Scott Amyx Keynotes at PSNI Supersummit

April 12, 2022

1046

Futurecasting

Scott Amyx, Managing Partner at Astor Perkins presented a vision of a technology-driven future. Relying on a multimedia-heavy presentation, he shared glimpses of storefronts entirely composed of LED screens — for example, a Fendi store with an exterior of digital signage. As retail decision-makers (and others) recognize the power of integrated displays, he said, there will be ever greater potential to make those environments AV-infused attractions. And the appetite for next-generation technology doesn’t stop there. Amyx brought up the metaverse and the success of virtual concerts, featuring A-listers like Ariana Grande, inside the game “Fortnite.” He discussed holography that doesn’t require glasses or headgear, thus enabling truly accessible, immersive applications. And he broached the subject of autonomous vehicles — in particular, autonomous semis — as a possible solution to driver shortages and poor quality of life among long-haul truckers.

The thrust of the keynote was that we’re currently living in a renaissance of true technological wizardry that has the potential to meaningfully change people’s lives. The more comfortable that AV integrators are with the metaverse, holograms and extended reality, the more opportunity they’ll have to integrate systems and be a trusted advisor. And that, more than anything, was Amyx’s point: Integrators must embrace organization-wide consultation to identify pain points and devise solutions. He recommended an approach whereby integrators move beyond conferring with technology managers and, instead, embrace the role of being a strategic partner to executive management and everyone below them.

To read the article visit: https://www.commercialintegrator.com/blogs/psni-supersummit-offers-glimpses-of-avs-future/

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