Today I am joined by Ola Sars, Founder and CEO of Soundtrack Your Brand, the world’s fastest growing music-platform for B2B, which he co-founded together with Spotify back in 2014. The Series D startup has raised a total of $49M.
Ola Sars is a Stockholm based serial entrepreneur active in the music-tech space. Before founding Soundtrack, he was the co-founder and COO of Beats Music, acquired by Apple and transformed into Apple Music, as well as the co-founder of Pacemaker, the world’s first DJ driven music platform.
Ola’s driving force behind his repeated efforts in transforming the music market comes from his conviction that music is undervalued as an art-form and that the music industry offers significant opportunity for value improvement and growth. Through his multiple start-ups in the music-space, he has focused on unlocking that intrinsic VALUE, both in B2C and now in B2B.
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