Scott Amyx Speaking on Redefining the Marketing Paradigm with IoT



Scott Amyx Speaking on Redefining the Marketing Paradigm with IoT

Affectio Human Data Analytics Platform

Affectio is a human data analytics platform that uses artificial intelligence, mobile, wearables and the Internet of Things to reveal deep insights about people — how they feel, think, behave and engage brands.

Problem Statement:
– Understanding people is the key to marketing, sales and customer service but today’s tools are limited in their insights
– Today’s ‘throwing darts in the dark’ approach to customer engagement leads to annoyance, lost in sale or worse, tarnished brand reputation
– 80% of all data today is unstructured and untapped

What Affectio can do for you?

– Delight your customers every time
– Empirically identify what excites your customers the most and when
– Obtain deeper insights into consumer’s emotional reaction
– Create a powerful, interactive customer experience
– Analyze unstructured data to reveal insights, patterns and relationships
– Deliver highly personalized and timely messages through personal influencers
– Increase brand loyalty and emotional connection with target segments
– Adapt execution real-time based on human data insights
– Accurately target products or services when most desired
– Influence buying decision real-time
– Increase purchase conversion
– Optimize return on brand engagement
– Quantify the efficacy of marketing, sales and customer service initiatives
– Data visualize customer engagement in real-time on Affectio platform

Media & Advertising
Achieve 10x in campaign execution with Affectio human data analytics. Schedule a demo today

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Experiment with Affectio APIs in Affectio Developer Studio. Start building today


Ready to play with Affectio APIs?

Browse our library of human data analytics APIs and Powered by Affectio apps. Begin experimenting by starting your free trial of Affectio.

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Build the next big human data analytics app with us

Become an ecosystem partner to access and use Affectio’s human data analytics in your app or device. Affectio’s technical support team can get you up and running in minutes.

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Build your human data analytics business with Affectio

Affectio Developer Studio
Access Affectio’s library of human data analytics APIs to start building your solution today

Affectio Engagement
Raise customer delight by proactively anticipating customers’ needs and giving them what they want when they want it

Affectio Insights
Finally make sense of your unstructured data to extract meaningful human data analytics insights

Affectio Health
Interprets patient data and electronic medical records to deliver highly personalized insights