Speculating on the impact of the Apple Watch in The Atlantic magazine recently, associate editor Robinson Meyer noted that Apple “will directly influence only one narrow part of our attire.” He adds, “Still, the new watch heralds a broader convergence between the things we use and the things we wear.” Maybe this convergence in wearables is loosely related to The Quantified Self movement, which centers on collecting personal bio-data during daily activity (think Fitbit). But does it have to be? Maybe it’s simply cool to wear new tech visibly on our wrists, instead of carrying it around in our pocket or purse as we’ve done for years with our phones. And why not? For some of us, a commitment to the latest in tech devices can also be a kind of fashion statement.
The wearable tech agency Amyx+ understands the fashion angle in wearables—and a whole lot more. They saw a huge megatrend in IoT and wearables about 18 months ago and decided to spin off a separate team to get in on the action. With its core competency in market research, consulting, and implementation, Amyx+ has been diving into the field of “affective computing”: the development of systems that can recognize and even emulate human emotions.
Naturally, they won’t say exactly what they’re developing, just that it involves algorithms that interpret signals from a variety of wearable systems and IoT devices, and they are attracting larger, established companies as early customers. However, founder and CEO Scott Amyx will talk about the amazing possibilities in this emerging space. I had a chance to speak with Scott last week, and he was very generous in answering my questions. What follows is a transcript of our discussion.
To read the full article, visit TechBeacon. Published on June 23, 2015. Author Mike Perrow.